The importance of instinct in business
Malcolm Gladwell, in his ground-breaking book ‘Blink’, made a great case for the importance of instinct in business. It argued against the long-standing and traditionally accepted idea that we make better decisions only after processing huge amounts of data, and instead showed how our best decisions are often those we make with our ‘gut’. And as the mountain of data we have available to help us to make more informed…
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