The importance of originality in business, and how it leads to success
As human beings, we set great store in the idea of originality. We enjoy it when we see it in sport – the footballer who plays an unthinkable pass, or the chess player who makes a move that no one else would see. These people are the norm breakers – the ones who disrupt traditional ways of doing things, and who show everyone else that there are many different ways…
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